Wine producers will be able to document everything from their wine's temperature to their harvest right on their label. Consumers might even be able to rate their wine, offer up testimonials, and even enter contests. What about including a link on that label to a reorder form? A fun jingle? Romantic music to help set the mood?
Imagine Diana Krall crooning to wine-drinkers over dinner via the label linked to a video produced at the seller's vineyard?
I wonder what Francis Ford Coppola Winery's labels are going to look like? Can you imagine?
It's a whole new world! :^)